Interdisciplinary Design
Media Resources – Videos

Better By Design

"Better by Design" In Channel 4's tv series, Better by Design, consultants Richard Seymour and Dick Powell were given the challenge of taking six everyday products – kitchen bin, razor, burglar alarm, shopping trolley, life-jacket and airline seat – and coming up with not just different, but fundamentally better, versions. Working with six major manufacturers, Seymour Powell embarked on a complex, compelling and sometimes painful process, which said as much about our attitudes to design as the designs themselves. This website has been designed as a resource to support the programme. Better by Design is a joint venture between Channel 4 and the Design Council.


Designs on your…

3 hour long programmes in the 1998 Channel 4 series, featuring Richard Seymour and Dick Powell re-designing the bra, the loo and the car.